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The country’s growing Hispanic population has boosted Modelo’s growth. By the beginning of this year, it was second.Ī combination of factors have propelled Modelo forward in recent years, said Garrett Nelson, vice-president and senior equity analyst at CFRA Research, in an email, including “the growing popularity of imported beer brands, demographic changes, Constellation’s capacity growth to meet the demand, and most recently, the demise of Bud Light.”Īs more Latino and Hispanic drinkers have reached legal drinking age, their preferences have shifted the overall mix of beer that’s selling in the United States. In 2018, Modelo was America’s seventh-top beer in chain retail by dollars. Demographics is destiny, but for beerĪ decade ago, Modelo wasn’t even a top-10 beer, but it has climbed up the ranks. Now, there’s a new king - or, rather, rey - of beers. “This was a story already written, and Bud Light just happened to have this controversy come up this year, which hastened getting to this chapter of the story.”

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1 beer in the country, full stop,” said Bryan Roth, an analyst for Feel Goods Company, a beverage brands studio, and editor of its newsletter, Sightlines+.

There’s a new king - or, rather, rey - of beers